That's definitely a different mauve than usual. The photos look like Blueberry Hill and Blue Moon had a love child, resulting in an odd color, a shrubbier plant, and different bloom form.
Americans might like this one, since the closest here is the 7' bean pole, Lagerfeld.
While it's no bean pole, mine is growing like a vigorous large-flowered climber in zone 7 on the East Coast. It's quite healthy and flowers extravagantly, so it still bests most other mauves, but those looking for a "petite" shrub in a warm zone will want to look elsewhere. The fragrance is good, although not terribly strong.
